Target — BUTTERMILK & VANILLA PROTEIN WAFFLES, BUTTERMILK & VANILLA
* The % Daily Value tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutrition advice.
Macronutrients
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| Nutrient | Amount | % DV | |
|---|---|---|---|
| Vitamin D (D2 + D3) | 0 UG | 0% |
Minerals
| Nutrient | Amount | % DV | |
|---|---|---|---|
| Calcium, Ca | 66 MG | 5% | |
| Iron, Fe | 2.1 MG | 12% | |
| Potassium, K | 211 MG | 4% | |
| Sodium, Na | 355 MG | 15% |
Nutrition Highlights
- Good source of protein with 15.8g per 100g.
- Good source of dietary fiber (2.6g per 100g).
About BUTTERMILK & VANILLA PROTEIN WAFFLES, BUTTERMILK & VANILLA
Buttermilk and Vanilla Protein Waffles are a frozen waffle product sold under Target's Good & Gather brand, which replaced the Archer Farms and Simply Balanced lines beginning in 2019 as Target's flagship private-label food brand emphasizing quality and simple ingredients. This product falls within the frozen pancakes, waffles, French toast, and crepes category and is formulated with additional protein sources compared to standard frozen waffles.
The lead ingredient is whole wheat flour, indicating the product uses a whole-grain base rather than refined white flour, which contributes to its relatively higher protein and fiber content. Canola oil and cane sugar follow, with soy protein isolate and whey protein concentrate serving as the primary protein-boosting additions. The remaining ingredients present at two percent or less include egg whites, soy lecithin, buttermilk, wheat gluten, leavening agents (sodium acid pyrophosphate, sodium bicarbonate, monocalcium phosphate), salt, natural flavors, milk, skim milk, cultured buttermilk, agave syrup, and tapioca syrup. Allergens present include wheat, soy, dairy, and eggs.
At 316 calories per 100 grams, this product has moderate calorie density for a frozen waffle. The macronutrient profile is 15.79 grams protein, 31.58 grams carbohydrates, 13.16 grams fat, and 2.6 grams dietary fiber. The protein content of nearly 16 grams per 100 grams classifies this as a high-protein product compared to conventional frozen waffles. Cane sugar and agave syrup are present but listed at minor concentrations. This product is not suitable for gluten-free, dairy-free, or soy-free diets. Serving size is 76 grams.
Ingredients
WHOLE WHEAT FLOUR, WATER, CANOLA OIL, CANE SUGAR, SOY PROTEIN ISOLATE, WHEY PROTEIN CONCENTRATE, CONTAINS 2% OR LESS OF: EGG WHITES, SOY LECITHIN, BUTTERMILK, WHEAT GLUTEN, LEAVENING (SODIUM ACID PYROPHOSPHATE, SODIUM BICARBONATE, MONOCALCIUM PHOSPHATE), SALT, NATURAL FLAVORS, MILK, SKIM MILK, CULTURED BUTTERMILK, AGAVE SYRUP, TAPIOCA SYRUP.
Calorie Breakdown
At 316 calories per 100 grams, BUTTERMILK & VANILLA PROTEIN WAFFLES, BUTTERMILK & VANILLA gets 20% of its calories from protein, 40% from carbohydrates, and 37% from fat. This is moderately high, similar to many cooked grains and dairy products.
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