Target — BUTTERMILK PANCAKE & WAFFLE MIX, BUTTERMILK
* The % Daily Value tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutrition advice.
Macronutrients
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| Nutrient | Amount | % DV | |
|---|---|---|---|
| Vitamin D (D2 + D3) | 0 UG | 0% |
Minerals
| Nutrient | Amount | % DV | |
|---|---|---|---|
| Calcium, Ca | 108 MG | 8% | |
| Iron, Fe | 3.4 MG | 19% | |
| Potassium, K | 169 MG | 4% | |
| Sodium, Na | 678 MG | 29% |
Nutrition Highlights
- Good source of Sodium, Na (29% DV).
About BUTTERMILK PANCAKE & WAFFLE MIX, BUTTERMILK
Buttermilk Pancake and Waffle Mix is a dry baking mix produced under Target's Good & Gather private-label brand, which launched in 2019 as Target's primary premium store-brand food line, replacing the legacy Archer Farms and Simply Balanced labels. The product falls within the cake, cookie, and cupcake mixes category and is formulated to prepare both pancakes and waffles from the same dry base.
The primary ingredient is bleached enriched wheat flour with standard B-vitamin and iron fortification (niacin, reduced iron, thiamin mononitrate, riboflavin, folic acid). Sugar follows as the second ingredient by weight, then buttermilk and soybean oil. The leavening system consists of baking soda, sodium aluminum phosphate, and monocalcium phosphate — a conventional triple-acting chemical leavening arrangement. Salt and natural flavor round out the formula. Allergens present include wheat and dairy (buttermilk). Compared to the Market Pantry equivalent, this formulation omits egg ingredients entirely and leads with buttermilk rather than listing it as a minor ingredient, indicating a slightly different flavor profile emphasis.
Nutritionally, the dry mix provides 373 calories per 100 grams, 8.47 grams protein, 74.58 grams carbohydrates, 3.39 grams fat, and 1.7 grams dietary fiber. Calorie density is moderate for a dry grain-based mix. The product is not suitable for gluten-free or dairy-free diets but may be suitable for egg-sensitive consumers as eggs are not listed in the ingredient panel. Serving size is 59 grams per the USDA entry.
Ingredients
BLEACHED ENRICHED WHEAT FLOUR (BLEACHED WHEAT FLOUR, NIACIN, REDUCED IRON, THIAMIN MONONITRATE, RIBOFLAVIN, FOLIC ACID), SUGAR, BUTTERMILK, SOYBEAN OIL, LEAVENING (BAKING SODA, SODIUM ALUMINUM PHOSPHATE, MONOCALCIUM PHOSPHATE), SALT, NATURAL FLAVOR.
Dietary Information
Notable micronutrients in BUTTERMILK PANCAKE & WAFFLE MIX, BUTTERMILK include Sodium, Na (29% DV). These nutrients play important roles in maintaining overall health and supporting essential bodily functions.
Calorie Breakdown
At 373 calories per 100 grams, BUTTERMILK PANCAKE & WAFFLE MIX, BUTTERMILK gets 9% of its calories from protein, 80% from carbohydrates, and 8% from fat. This is energy-dense, similar to nuts, oils, and concentrated foods.
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